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Entries in neuroscience (53)

Monday
Feb272023

Talking to an AI chatbot about my research on Strong Artificial Intelligence

I had a fascinating conversation with the #Bing #AI #chatbot this evening.

In 2006 I defended my PhD at UNISA on an African intersubjective approach to self-validating consciousness in relation to some of the claims of Strong Artificial Intelligence.
This evening Bing found my work, summarized my thesis (relatively well), and ‘humbly’ conceded its limits.
Goodness, this is quite interesting, some of what I discussed in 2006 is now a reality! What do you think about AI, particularly in relation to the kind of work you do? Can you see some possibilities for using it in helpful and responsible ways, or not?
See the screenshots for more on this conversation, and you can find a copy of my 2006 PhD thesis here:

 

Friday
Sep112020

The Social Dilemma - Social media and the (mal)formation of identity

 

Last night our family sat down to watch the new Netflix documentary, 'The Social Dilemma'. It is well worth watching, and even more important to do so as a family!
One of the points that struck me was the claim that only 2 contemporary industries refer to their clients as users - drug dealers, and social media platforms! I'm sure there are more, but the point is well taken.
As many of you know, I focussed on cognitive neuroscience and identity formation in my first PhD. I have always been fascinated by the ways in which social interactions (intersubjectivity is a basic human need) shapes our identity through desire, fear, and aspiration.
Last year I wrote chapter on this topic entitled:
Forster, D.A. 2019. Social identity, social media, and society: A call for public theological engagement. in Theologische Medienethik im digitalen Zeitalter [Theological Media Ethics in a Digital Age] G. Ulshöfer (ed.). Stuttgart: W. Kohlhammer G. Ulshöfer (ed.). 85–106.
In fact I recommend the whole book, which you can get here: https://amzn.to/2RcU3
Thursday
Sep032020

Compassion Fatigue during the Coronavirus pandemic

Considering CompassionRecently I have begun to worry that some of us are facing 'compassion fatigue'.

It is understandable, given the immensity of the suffering that so many face, and the constant barrage of information about illness, economics, tragedy, corruption and our inability to 'instantly solve' many of these important concerns.

As I listen to friends, observe reporting in the media, and gauge my own emotional state, I sense that many of us have become 'numb' to the hardship and tragedy that the coronavirus pandemic has brought. Some have chosen to withdraw - those of us who have privilege have the luxury to do so. Others have begun to believe falsehoods, some even spread them - history will not be kind us. Some simply cannot care anymore. That is not our truest nature, and we should never let ourselves fall into something that we are not meant to be.

Please let us always remember that ultimately this is about people. It is about precious people. It is also about sick people who long to be restored to health, it is about vulnerable people who are afraid that they may get sick and not have the resources to recover, it is about people who grieve the loss of loved ones, and long to find comfort and meaning in the midst of loss.

It is about us, and we are human. You matter. You bear the image of a God - a God who is loving and life giving. And so does every other person - even the one's we don't know, don't understand, or don't agree with.

A few years ago I wrote a chapter for a book that was entitled: 'Affect, Empathy, and Human Dignity? Considering Compassion at the Intersection of Theology and Science.' (simply click on the title to download a PDF copy)

(it comes from, 'Considering Compassion: Global Ethics, Human Dignity, and the Compassionate God' edited by L.J. Claassens & Frits de Lange (eds.). Eugene, OR: Pickwick Publications. pp. 3–16.

Maybe it can offer some encouragement, or perhaps an insight into this phenomenon called 'compassion fatigue'.

Please, let's not give up caring.

 

Friday
Sep232011

Your brain 'on forgiveness' - a journey to wholeness and health

I came across this very insightful post on the neuroscience of forgivness on tumblr - in other words what happens in your brain when you forgive.  The post also gives some great insights into what it takes to truly forgive, and how your brain is wired to 'deal' with forgiveness.  Here's a sneak.  You can read all of the post after the jump.

From a brain’s perspective, forgiveness takes far more than merely letting go. It takes deliberate decisions to move beyond another person’s  judgment of you.   Replace a sad or disappointing encounter with memories of events that stoke healing, for instance, and your brain shifts focus.

The willingness to drop any need to blame diminishes your need to explain your perspective.  A brain forgives as a commitment to understand the other side, to feel empathy for another, or to regain compassion for a person you care about who hurt you.

A Brain on Forgiveness by Dr. Ellen Weber

I don't know about you, but I don't always find it easy to forgive others or myself. It can be quite debilitating to have your mind occupied, and energy tapped, by holding on to some personal failure, or experience of hurt. Indeed, I have always discovered a great sense of relief in the journey towads forgiving myself or someone else.  At times I have needed help (in the form or a friend, or even someone a little more skilled like a counsellor or coach).  But the journey has always been worthwhile, and the destination of freedom, is a great reward!

Can I encourage you to begin this journey if you are bound in unforgiveness? Perhaps today is the day that you can read the post linked above, or reach out for some guidance and assistance?

 

 

Wednesday
Sep212011

Intuitive? Try God!

I was alerted to this fascinating research, done at Harvard, by my friend Philip Collier.

In summary, the researchers found that persons who are capable of making intuitive decisions are more likely to be people of faith. Intuition is an extremely complex function of the human brain, since intuition relies on gathering lots of data, processing it at speed, and reaching a conclusion.

God is related to decision-making style, with those who rely more heavily on intuition reporting higher rates of belief, while those who are more reflective tilt toward atheism.
By linking religious belief to intuition, the study supports the idea that there is something in the cognitive makeup of humans that promotes belief in a higher power. For example, the natural tendency that people have to see a purpose behind random events, or the need to reduce uncertainty in their lives — as well as the anxiety it causes — may promote a belief in God.

The research makes no value judgement on intuitive versus reflective cognitive ability (since this is a matter or style rather than intelligence).

What do you think? Are intuitive thinkers more likely to be persons who hold faith convictions?

PS. My doctoral work was in cognitive neuroscience and theology. You can read more about that work on this blog by clicking the neuroscience link (tab) at the top of the page or the tag below.

Here's the link to the Harvard Article: http://news.harvard.edu/gazette/story/2011/09/intuitive-try-god/

Sunday
May222011

Is faith incompatible with science (and vice versa)?

After speaking at a secular conference recently I was asked a very thoughtful question (via email) by one of the persons in attendance.

In short, the question asked whether with my background in science (neuroscience in particular) I did not find a conflict with my faith as a Christian.

This is a common question.  It is a good question!

I'd love your input and response!

Here is my answer:

It is great to hear from you!  Thanks for taking the time to drop me a line.  The question that you pose below is one that I have heard many times before.

My area of specialization is neuroscience (rather than neurology). Of course the disciplines are linked, but my specialization is much less diagnostic in nature (it deals with understanding rather than pathology).  

I have had a longstanding interested in science, with a particular interest in physics, having done work in that area in my first degree and work in quantum theory (specifically quantum mechanics and quantum physics) in my master's degree.

The basic supposition of many people who ask this question is that there is a dualism (an ontological separation) between science and spirituality. This is a false supposition.  Please see the link below for my reasoning on this.

Even some of the most ardent atheistic scientists don't hold this view (for example of you read Richard Dawkins' 'God delusion') you'll see that he proposes a method of viewing the world from a scientific point of view - this form of spirituality is  known as scientism.  Basically any way of understanding the world in its entirety is a form of faith (in its most basic form).  For some people their meaning and greater value is found in service, some find it  in politics, some find it in spending, sport, sex and others in formal (and non-formal) forms of religious belief.

Sadly, many scientists do pseudotheology and many theologians do pseudoscience.  However, those who do solid epistemological study in both science and belief soon come to realize that there is not a great divide between science and faith.  In fact the opposite is true.

What we soon come to realize is that science depends as much on faith as faith depends on science!  Think about this for a moment.  The central 'proof' that something is scientifically true is based on a process of experimental repeatability.  The scientist has a 'hunch' or 'belief' that something is true and sets about to test that hypothesis.  This is an act of faith.  When the experiment is largely repeatable with the same results it is believed to be true... However, how many times have we discovered that what we believed to be entirely true was only partially true when we discovered another level of complexity in material reality?  However, faith in our results allows us to build bridges and fly in airplanes!  Science relies on a 'kind of faith' - we learn things, we believe they're true, we structure our lives accordingly. However, as times passes we learn new things that contradict old things we believed to be completely true. In the process we discover that not all science is 'absolutely true' - all faith is fluid in some senses.

Faith (in the traditional religious sense), on the other hand, relies a great deal on science!  I was asked to review a wonderful book entitled 'The fall of man and the foundation of science' (Oxford University Press, 2010, Peter Harrison).  It is an exceptional explanation of the relationship between contemporary science and religious belief, and religious belief and scientific methodology. See the book here: <http://www.amazon.com/Fall-Man-Foundations-Science/dp/0521875595>  It is not an easy read!  My review will be published in Studia Historiae Historiae in the next edition.  I'll gladly send you a copy of you're interested.

Whereas science is epistemic, religion tends towards phenomenology (i.e., the interpretation of what we hold to be true).  If a person comes to hold something to be true they will test their belief (consciously or unconsciously).  When they find evidence to support their belief they integrate it into their framework of dealing with joy and tragedy, bliss and suffering in their daily lives.  It is this process that helps us to deal with disappointment, discouragement, fear, opportunity, hope and a myriad of daily realities.  As I point out above some people frame the way in which they deal with these existential realities through relying on science, others (like Christopher Hitchens - a fellow anti-theist with Richard Dawkins) rely on secular humanism, others on religion, others on economics...

Can I suggest that you take a look at one of my posts on belief and the neurobiology of the human brain here:  <http://www.dionforster.com/blog/2010/8/3/the-presence-of-god-and-functioning-of-the-human-brain.html>

My friend Gregory Benvenuti (an atheist from Australia) made some super remarks in the comments.  Please also see my reply to him.

Please feel free to come back to me with your input, thoughts etc. Would you mind if I published my response to your basic question on my blog (no names mentioned of course)?

Grace and peace,

Dion

Wednesday
Feb232011

Do you want a bigger bonus? Perhaps not! Money and performance.

Would you work harder, and do better work, if you were paid more?  I am guessing that most of us would answer 'absolutely'!

However, this great video by Daniel Pink (that deals with the research he did for his book 'Drive') suggests otherwise.  In short his research shows that the relationship between monetary reward and performance does applies differently to manual and cognitive tasks.  Persons who performed basic manual tasks did better work for higher rewards.  However, persons who performed cognitive tasks seemed to perform worse when presented with a financial incentive to do so!

In the video he suggests three alternative rewards that motivate better performance among skilled, technical, cognitive workers.

 

What do you think? I sure would love to have 'the question of money' taken off the table! If I had the freedom not to worry about money I guess I would be able to concentrate on doing better work.  How about you?

Thursday
Feb032011

Dailyness - learning to live without need for constant excitement

My 4 year old son is a source of immeasurable blessing and joy!

This morning I had to be at work just before 6am so I didn't get to see him. So, just before Megie took him to school I phoned him - the first thing he said when he got on the line was 'daddy, when you get home tonight I want to ride my bicycle'!

Liam loves riding his bike with me! In part I think it is the excitement of gaining a new skill (he has only just learnt how to ride his bike), and in part it is the joy of the two of us spending time together.

However, I remember when my daughter was that way - she too loved to ride her bike! We spent countless hours riding up and down the street. Now that she is 11 years old riding her bike up and down the road with her dad is not quite as exciting as it once was! She prefers to leave that activity to her brother.

Life can be like that! The things that excite us today tend to loose their 'shine' with time. We become accustomed to them, we master them, they loose their initial challenge and attraction, and eventually they become part of our routine; they become mundane.

Every aspect of life is prone to this propensity towards becoming mundane or familiar.

From a neuroscientific point of view I know that in part this has to do with the body's attempt to become (and remain) as efficient as possible. It takes energy to generate excitement, to learn new things, and to be stimulated. The brain literally requires more energy to fire the synaptic junctions and activate the dopamine system that makes one interested in something (or someone), thus making you alert to the many new aspects and possibilities of such an encounter.

Relationships move form passionate lust to stable love. Shiny cars soon pale in comparison to newer, faster, models.... The list of 'exciting to ordinary' examples could go on and on!

In spiritual circles we call this tendency 'dailyness'.

A healthy spirituality is one that moves from the immaturity of seeking pleasure through excitement and exotic experiences, to one that allows you to enjoy and be blessed by everyday life.

Such a spirituality celebrates 'dailyness', it seeks out and finds the blessing and joy of the 'ordinary' aspects of one's life by training the senses to be alert to them; encouraging the mind to see simple things in the light of wonder, grace, and gratitude.

Hedonism is the enemy of a 'spirituality of dailyness'. It constantly seeks pleasure and gratification. In the West we have become obsessed with the pursuit of comfort and pleasure. So much so that many of our laws and economic systems are based on an ethical / moral philosophy called 'altruistic hedonism'. What that means is that we want to seek the maximum pleasure for the most number people. The point is that we have become a pleasure directed society.

When you first consider this you may ask 'So, what is wrong with wanting to make as many people as possible happy all the time?' Well, one obvious problem is that it is not sustainable! If we cannot learn to appreciate what we do have we will constantly seek more, and better, things. This consumerist attitude is behind many economic forces in western society. We will never be satisfied because 'happiness' will always be over the next hill or around the next corner. There will always be a desire for a bigger budget, a larger house, a faster car...

In the end we chase after those things that cannot bring fulfillment, and in the process we destroy others and the environment. In the process more and more of the earth's resources are consumed for unnecessary pleasures. Why should you have a car that can go at 200km/h when one that can do 100km/h is all that is required? I think you get the idea?!

So, for the last few days I have been consciously attempting to focus on 'blessed dailyness'. I am deliberately trying to find joy in, and celebrate, what I already have. I am making it a discipline to give thanks for what I have and to fight the urge to want what others have.

It has been a remarkable experience. I am realizing anew just how fortunate and blessed I am!

Have you every applied a similar discipline, or spirituality, to 'blessed dailyness' in your life? Have you got any experiences you would be willing to share? I'd love to hear from you! God bless, Just Dion (living each day to become more truly 'Dion the just')

Friday
Jan072011

Don't bother with that PhD in neuroscience... Just watch this... It is better than a doctorate!

When I saw this excellent explanation of the human brain (in under 2 minutes), I realised that I had wasted 6 years of my life doing a PhD in neuroscience and theology...  I should just have watched this video!  

So, to save you the same trouble I would encourage you to just watch it now!

I particularly liked this bit (from the transcript) by TheRitual24 in the comment sectionthe liviating duds immediatly lubberdutch making contaste and togethatee slip temperance and expandasutatity. A reflection into ocean corrisponse who is perverts supercredity multiveratury equation E=2r… I’ll say that again, E=2r. Where R is the radiency of a homemade measure of the vultry affect and i find that in the pervinity stems of the parishilton reserdity overleshes the rihanheteramervan to and effect so as to neglectance of nomad of prosperaty super contraction causes structurmention.

Sunday
Dec192010

Psychopathic tendencies and success - do you need to be a little bit 'crazy' to succeed?

I have the great privilege of working with a number of very successful people.  I have had the immeasurable honor of working with some of the world's top scholars, ministry and mission leaders as well as titans of industry and sport.

I am often accused of being an eternal optimist - I don't mind!  Perhaps I am a little too optimistic, but I have generally found that most people that I encounter are sincere, well meaning, having a genuine desire to do well for themselves without harming others.  This has been my experience with most of the people I have met at various levels of success in society.

Some generally observable traits in highly successful people:

Of course there are some traits that set the very successful aside from marginally successful or less successful persons. Among those traits I have observed such things as:

- A willingness to work harder than others.

- A measure of courage that is greater than the norm (some call this an appetite for risk).

- A singular focus and commitment in spite of adversity and opposition.

- Some exceptional skill or ability (whether it is business acumen, the ability to manage people or resources, or an above average ability in sport).  Let me just say on this point that this has been much less important in the overall balance of success than I had initially considered. Determination, hard work and courage are certainly more important than 'giftedness'.  I have met many average persons who have achieved exceptional things through sheer determination, hard work and risk. 

Then there are some additional elements that I have seen that help in achieving success.  These include: 

- Confidence.

- Above average communication skills.

- Very good people skills.

- A network of strong and supportive relationships.

However, for some time I have been looking out for one additional trait - I first became aware of it some years ago when working with a Bishop who had an incredibly loyal following of clergy and members.  He was courageous beyond measure, worked incredibly hard and had a clear and strong focus of social transformation and human rights.  However, there was an additional element that I observed in his personality.  Because I have seen that element in my own personality, and now observed it in his, I started looking for it in others.

What is a psychopath?

The condition that I am referring to is a mild form of psychopathic tendency.  Psychopaths are characterized as having a strong lack of empathy, which is often expressed in amoral or antisocial behavior.  

For example, when the average person sees a scene of murder or physical abuse they will experience a negative emotion. Something inside of them empathizes with the victims of the murder or abuse and so they distance themselves from the experience.  The observer feels something of the pain, struggle and fear of the victim and the negative emotion that results causes a change in behavior.

So, for example, most people will not beat a helpless animal, a child, or an elderly person.  Our ability to 'feel' what it must be like to be abused causes us to choose not to inflict such pain on others.

The psychopath, on the other hand, either feels no empathy, or has a reduced experience of empathy with the suffering of others.  So for example studies have shown that psychopaths who inflict violence on women and children not only do not feel pain, disgust, or regret about their actions, in some severe cases the violent abuse actually causes their blood pressure to drop and their heart rate to slow.  In other words the emotional response at violent abuse is so difficult to interpret that they wrongly associate the emotional response positively.

Now, let me be clear, that with the exception of truly violent criminals and political despots I don't think that there are many truly psychopathic individuals who achieve a great measure of success.  They may achieve notoriety, but not success.  Society, in general, does have a tendency to expose, restrain and even punish truly psychopathic individuals.

Mild psychopathic tendencies and success. 

However, in its milder forms I am certain that there are some measure of psychopathic tendency in highly successful people.  Why would I say this?

Well, I have seen that highly successful people often press ahead in spite of negative feedback, sometimes even from close friends or family.  Moreover, they have a capacity to block out painful experiences and not allow the emotion of such an experience to slow them down, or at least stop them, from achieving their stated aims.

The simple reality, as my learned psychologist friend Philip Collier will tell us, is that all of us are regulated by our emotions.  If we experience a positive emotion about something we tend to favor it and adjust our behavior accordingly.  So, if you are good at something and people affirm your performance or behavior you tend to favor that activity.  The converse is also true, if we experience a negative emotion associated with something (or someone) we tend to try to avoid that measure of 'pain'.  There is a complex system of reward and aversion in the brain that is mainly associated with the hippocampus, the mesolimbic pathway, the mesocortical pathway which are primarily associated with the release of the neurotransmitter dopamine.

I wonder if you have seen the same thing in highly successful people?  Take the olympic athlete for example.  While others teenagers are responding to the promptings of their hormones on a Friday evening, dancing at nightclubs, eating at fast food restaurants and drinking alcoholic drinks with empty calories, the prize winning athlete is resting at home, having eaten a bland meal that contains the correct nutrition for training and performance.  The athlete trains through the pain and even denies himself small pleasures for the sake of performance. 

I have certainly seen the same traits among scholars who fill forego sleep (and even holidays) to get an article published, or authors who will spend years researching a new book.  Of course there are many stereotypes in business of the successful business woman or business man who 'gets to the top' to find that they have lost their family and their friends, and perhaps even the true friendship and respect of their colleagues.

Something in them caused them to deny 'normal' emotional responses to conflict, desire, fatigue, hunger, and even love.  As a result that they rose above what is common to most other persons.  They ran faster, rode longer, worked harder, took greater risks, and achieved more.

As I have thought about it I have come to realize that it is far more complex than just writing off success to psychopathic tendencies.  Of course there are those 'normal' persons who are coached and supported to greatness (I certainly spend a lot of time helping great people to achieve much more than they thought they could in business, and I know my friend Phil does the same of sports people).

But perhaps there are some persons who just have a little less connection with emotion, not so much that they become a danger to society and themselves, but just enough to rise above what is common to most people.

So, as always I would love to hear your feedback and thoughts!  Do you think that this may be as common as I am suggesting?  Do you have any examples of people (such as Richard Branson, Bill Gates, Warren Buffet - or others) that you could share?

Tuesday
Dec072010

He said She said... Web design and gender

It would be an understatement to say that the brains of men and women are wired differently for communication.

I sometimes wonder whether we're even from the same species! Only kidding (watch out for the FLAME war!)

But, the simple truth is that men and women have different approaches to sharing information and consuming information.  We relate differently to facts and emotions.  Some persons prefere a story (narrative) to facts.  Others prefer safe spaces for interaction and relationship, while some prefer clinical repositories of ideas...

This helpful infographic (download a LARGE VERSION here) gives some wonderful insights into research on how women and men design their websites and blogs in different ways.  I found it fascinating to read.

I see from this that I am 'trustworthy' and 'approachable' (brown...)  Perhaps I should get a little red or pink on here to spice things up a bit!?

So, do you think this infographic is accurate?  Has this been your experience?  I'd love to hear your feedback!

Thursday
Nov042010

Rigging the American elections... Neuromarketting and voting

How would you feel if you discovered that you had voted for someone, or something, that you don't agree with?  How is that possible?  

Well, it is not as far fetched as you may imagine.  This week I taught a class on the neurological processes of choice - how the brain makes decisions is quite predictable (and can even be 'gamed').  Please see this earlier post as an example.

The brain follows certain processes in making decions, and once those processes can be understood and engaged it is quite plausible that one could bypass some of the more subtle rational faculties of human decision making in order to get persons to act or react in a certain manner.  Fear is one common trigger to alter sensible behavior.  If you can get a person to become suspicious, or even fearful, of a certain group of persons, or a possible situation, you can get them to act in absolutely irrational ways.  Take for example the atrocities that are committed by entirely sensible people during wartime situations.

Of course not every aspect of engaging the neurological functions of the brain in decision making is unethical or bad.  There are some instances in which one would want to help persons to understand how their brains work in order to help them to make different choices - for example cognitive therapies for addictions help to change destructive behavior in some persons.

Then there is the simple reality that important messages deserve to be shared with effectiveness and clarity so that persons can make informed and reasonable decisions - the gist of the course that I taught earlier this week was to help the students at Media Village to understand how to frame their messages for the best possible outcome.

Well, all of this leads to this incredible story that my friend Aaron Marhsall sent through to me today.  It got me thinking whether it is ethical to employ subtle neuromarketting techniques in a democratic process?

What do you think?  Is this a form of coercion, rigging the elections?

There are a multitude of reasons the Republicans regained control of Congress in Tuesday’s elections--unemployment, voter discontent, tea party-ism. But the one influential factor you aren't likely to hear about is the use of political neuromarketing during the campaign.

During the 2008 presidential election, neuromarketers went public with research showing how political ads can drive emotional triggers in our unconscious brains. By reading the responses taken from people linked to fMRI or EEG machines, neuromarketers and their clients aim to optimize stimuli (political messages) and reaction in consumers’ brains and drive their (voting) decisions.

But with public trust in elected officials at an all-time low, politicians today won't talk about anything that even vaguely associates them with Orwellian "mind manipulation." But are they doing it? While most everyone agrees that neuromarketing was used in the 2010 midterm elections, none of the politicians we spoke to admitted to using the techniques in their own campaigns.

Darryl Howard, a consultant to two Republican winners on November 2, says he crafted neuromarketing-based messages for TV, direct mail and speeches for Senate, Congressional and Gubernatorial clients in 2010. “We measure everything including the storyline, level of the language, images, music. Using critical point analysis, we identify specifics that may drive voters away or attract them," he says. The techniques are non-invasive, and include measuring muscle, skin, and pupil response. "We prefer our methods over some EEG/fMRI methods because our approach is quicker and more importantly can be done in the script phase, saving production time and money and tells us the level of honesty of the ad.”

Fred Davis is a big believer in neuromarketing as well. He is a luminary in the GOP advertising world whose client list includes George W. Bush and John McCain. Davis, who advised Carly Fiorina's senate bid, says, "We've had a pretty decent success rate in campaigns, and it's all based on that principle of neuromarketing."

Oregon Republican State Senator Brian Boquist also admits to having employed political neuromarketing in his campaigns. “I don’t know how it works, all I know is that it works,” says the former Army commander who received a Bronze Star for his service in Iraq. Boquist was also careful to say the technology is part of a broader mix of campaign tactics, and has a way to go before it becomes effective.

Republicans appear to be using neuromarketing more than Democrats, if this midterm is any indication. They are appealing to the emotion of voters' “Red Brain” triggers. "No Democratic candidate I know of has used them [neuromarketing tactics], nor has any major Democratic organization appeared to express any interest in them,” says Drew Westen, author of The Political Brain and consultant to major U.S. national Democratic Party candidates.

Then again, 17 of 19 neuromarketing and political consultants contacted for this story stated they did not engage in the practice--including Neurofocus, which bills itself as the world leader in the emerging field and whose Chief Innovation Officer, Steven Genco, did political neuromarketing work previously at Lucid Systems.

"The real risk is that politicians will not want us to know that they are using influencing tools," says Patrick Renvoise, a neuromarketing consultant. "The one with the most knowledge wins and this probably explains why a lot of people are reluctant to talk about neuromarketing, especially with the word politician in the same sentence.”

Read the rest of this article here...

I'd love to hear your thoughts on the ethics of neuromarketting in general, and its use in political (and even religious) messaging in particular?